The Lowdown on Klout

Established ten years ago, website and app Klout has been telling a prophecy of sorts regarding the way people are going to view their social media profiles. A decade ago things were not as saturated in the world of social media, we were yet to enter its golden age where people’s genuine influence on social media platforms would translate to actual real world consequences. We are smack dab in the middle of this age now, though, which means that Klout is more relevant than ever.

You might be asking the question: what exactly is Klout? Well, Klout is basically an app that can tell you how influential you are. It doesn’t just guess either, it takes legitimate data, analyzes it and then uses it to paint an objective picture of the amount of influence you possess over the various social media platforms you are active on.

This kind of information can be very important. Social media influence is a great way to earn money, but there is often no way for you to prove that your influence is legitimate. Klout is perhaps the first way to objectively prove it so to speak. It is a grading system that gives you a score based on the social media profiles that it has analyzed. This score will be a number between one and a hundred, with a higher score indicating more social “Klout” as it were.

A True Measure of Social Media Influence

One thing that should be kept in mind is that influence is not the same as being active. Some users have been shocked to find that in spite of their active use of a particular social media platform, the Klout score they ended up getting was far lower than what they expected. This is because of the fact that Klout grades you based on a lot of factors, and being active is perhaps the most minor of them. Having a high follower count also might not help, and if you have a lot of followers that don’t engage with you this could actually end up lowering your score.

This is actually pretty cool because of the fact that it would give people that have bought followers lower Klout scores, which is of course as it should be. It also means that people that follow others just to get a follow back will get a similarly low Klout score.

Basically, Klout uses true, objective analytics to calculate the score that it will give to each individual user. You need to be sharing content actively and also have people engaging with that content. The more people that retweet you, the better. People replying to your tweets is even better because that requires a fair amount of commitment, it shows that there are people out there that take you seriously. This also goes for Facebook of course. Likes, comments and shares will all boost your Klout score. Basically, having a small following that interacts with you a lot is always going to give you a higher Klout score than a huge following that barely interacts with any of the content you share.

You would be surprised at just how tough it is to get a high Klout score too. If you have a score of forty, you might think that you barely have any Klout at all. However, the truth of the matter is that a Klout score of forty is actually the average score that people tend to get. A score of fifty plus means that you have enormous influence of social media, and can actually be used to objectively display your mastery over the following you have gained so far. Indeed, if you have a Klout score of over sixty you might as well be someone like Beyoncé or Taylor Swift, because you are in the top five percent range for Klout scores among social media users. It’s only if your score is lower than forty that you would be considered truly uninfluential.

What Leads to a Low Klout Score?

If you have a Klout score that is lower than what you prefer, there is no reason to worry. There are actually a few simple things you can do to boost your Klout score right off the bat. One major reason why you might have a low Klout score is because of the fact that your social media accounts are not connected to one another. This makes it seem like you don’t have much of a following because Klout takes into account your following across all of your disparate social media profiles.

Another possible reason that you might have a low Klout score is because of the fact that you are not connected to the right communities. It doesn’t matter what you have accomplished or what your real world influence is, the world of social media requires you to be connected to the right communities. Basically, your following is going to count for a lot more if it is connected to a number of different communities.

If you make yourself an influencer within these communities you will have a whole group of people that are hanging on to the things you say. These are meaningful followings that are a cut above follow backs and the like. Hence, if you want to boost your Klout score one of the first things that you are going to have to do is either connect yourself to the right kinds of communities or try to build a community of your own. This is better because of the fact that it will give you a following of people that were interested in what you are saying rather than the fact that you followed them or something similar. This also goes for people who have a following because of their associations rather than what they are saying.

There is also the fact that you might not have a very good Klout score because nothing you say is all that interesting. This might not be a very fun idea for you to contend with, but the truth is the truth. And it is a mistake that we all end up making every now and again. For example, if your account is mainly for promotion of products you sell but that’s all you ever post or tweet about, eventually your rate of interactions will drop. You will have to mix things up once in a while. Also, you will have to talk to the people that are following you, and that means talking about more than business.

How to Boost Your Klout Score

The first thing that you need to understand is that a Klout score is not an average of your social influence across a variety of platforms. Instead, it is a cumulative score. This means that even if your Facebook page has fewer followers than your Twitter account, you should connect it to your network anyway. No matter how big the difference is, it will always boost your score by a fair amount.

Now if we are talking about active ways to make your Klout score higher than it currently is, there is nothing better for this type of problem than creating the right kind of content. Create content that the community you are involved in will enjoy, content that they are going to want to respond to. Great content will always spur your followers on and make them want to engage with you at least to some extent.

You should also keep asking your followers questions. A lot of people tend to use social media to make statements. Statements are often final, so there is very little that your followers can say sometimes when you make them. One thing that you should definitely avoid doing is using blackhat techniques that try to trick the system into thinking that you are getting more engagement than you actually are.

It is important that you try and stay abreast of things like current affairs and the like. This will allow you to have pertinent things to post as well. People are going to be more likely to comment or reply to something if it is happening around them. Try to be wary of being too opinionated, though. If you are too opinionated this could end up alienating a large portion of your followers that do not share these opinions.

However, some people have indeed found a fair amount of success with sharing their opinions in an unapologetic manner on social media. It might even make you seem a little more genuine, which is definitely something that would end up helping your Klout score. The first thing you should do, however, is figure out what your Klout score actually is. This will tell you what exactly needs to be done. After all, you might just have an okay Klout score and you obviously don’t want to fix something that’s not broken. Take the first step and then see what steps you have to take to get to where you need to go.

6 Steps to Building an Incredible Social Media Strategy

There was a time not all that long ago when creating a social media strategy really wasn’t that big of a deal. This is because of the fact that most people simply didn’t work on their social media strategies all that much.

The world has changed a great deal though, and now you definitely have to be a lot more proactive than before. One out of every three millennials engage with a brand on their social media at least once every month. Hence, brands need to start putting a lot more effort into their social media campaigns. A renewed focus must be made on things like engagement. Failing to do so could potentially result in you sliding behind your competitors, because it is clear to see that everyone has caught on in terms of the new way to approach social media marketing.

This article is not about the dangers of not taking social media seriously. Rather, it is a way to motivate you into accepting social media as what it is: one of the best possible ways to market your brand. Provided below are some steps that will help you create the best possible social media strategy. These steps give you the lowdown on how social media marketing works and what type of approach is required in order have people take you seriously on social media.

The Steps to a Solid Social Media Marketing Campaign

#1 Create Practical Goals That Solve Problems

Before you start anything else, what you need to do is gain a better understanding of what your goals are. This is not something you can start and stop when you are tired, it requires commitment and it requires passion. Doing it without either of those two qualities is going to end up making it very difficult for you to be taken seriously by your target market.

A good way to think approach it is like how you would approach cooking. You might have a good idea of what kind of ingredients will create what dish, but sometimes you might need to improvise. Certain items might not be available, other times you might find that you are cooking for someone pickier than usual. You obviously need to cook your meal, but unless you know who you are cooking for and what you are cooking with, you are not going to get the job done anytime soon.

Hence, you need to set a goal, and you also need to know what resources are at your disposal. When you are setting a goal, one of the most important things that you can do is to set it according to your strengths and limitations. Basically, you need to shoot for something that is doable. This is not to say that you shouldn’t aim high. All it means is that you shouldn’t aim too high, because one of the biggest reasons for a social media strategy failing is that it was trying to do too much all at once and when it failed at one thing it created a cascading effect that made everything else fail as well.

One thing that you can do in order to create a good yet attainable goal is to focus on one social media platform at a time. Trying to focus on all of them all at once will mean that none of them are going to end up getting the sort of attention that they deserve. What you need to do is figure out which social media platform suits the needs of your brand most accurately. You can then focus on that social media platform to start off with and only branch out when you have gotten the hang of the first one.

Another thing that you need to do is to create a strategy that is simple and straightforward. Try not to have too many targets, this is going to end up making it difficult for you to achieve any of them. Narrow down your list of targets and keep it simple. This will help you actually achieve goals rather than just set them and hope for the best.

Another important thing that you need to do is to keep a record of your goals. Every time you take a step closer toward a goal, you should try and record it. This will help you see how far you have come from where you were, which is an excellent way to stay motivated. Apart from this, just writing down your goals in the first place can be an enormous help. It keeps reminding you what it is that you have to do, and it also helps you stay organized.

One of the problems that you might face will involve the specific goals that you are going to be setting. There are so many targets that you will have to achieve in the world of social media that you might find it difficult to narrow them down. Here are some of the goals you should be focusing on.

  1. Spreading Brand Awareness: It is important to remember that the brand awareness you create needs to be genuine. Inundating your followers with promotional messages is not going to spread awareness regarding your brand in any meaningful way. Rather, it is going to potentially alienate your followers. Try to focus on releasing pertinent content and creating a personality for your brand instead.
  2. Boosting Sales: This is a pretty straightforward goal, and its benefits are evident. You need your sales to go up if you want to be able to make your business viable. What you need to think about is whether you want to boost online sales or in person sales. Social media can help immensely with both. It can also help you keep your customers abreast of the goings on in your store. If you want to increase foot traffic, social media is the best place to do it.
  3. Boost Return on Investment: If you have started a company of some kind, you have probably had to make some kind of investment to do it. The important thing to remember is that you need to get high returns on this investment in order to make it viable for the long term. You can use social media to boost ROI by an enormous amount. This is a good goal because it gets your business on track to becoming a long term investment.
  4. Create a Community of Fans: You need to create a brand that has a following of loyal customers. Basically, you need to have more than customers following you. You need to have fans. This is going to give you a lot more engagement on social media. In the world of social media, followings don’t mean anything if they don’t give you lots of engagement. One of your goals can be to build a proper community which will help your business grow by leaps and bounds.
  5. Get an Inside Look at Competitors: One of the best ways to check out what your competitors are up to is to check out what they are posting on social media. This will allow you to see if what you are doing is measuring up.

Managing Knowledge in The Modern Era

The world of social media has gotten bigger and bigger over the past decade. Most people realized early on that it was something that would end up having an enormous impact on the way the world worked. One can see how influential the world of social media has become by looking at how rapidly it has expanded over the previous decade.

It is now not just a place to voice your thoughts and stay in touch with friends, but a place where you can upload your content and get enormous exposure. The advent of Facebook Messenger and its positioning as an entity separate from Facebook has also had an enormous impact on how we communicate.

Facebook remains the undisputed king of social media, with over a billion and a half users at the present moment. It’s important to note that the other two social media platforms in the top three, namely WhatsApp and Messenger, are also Facebook properties. It’s pretty clear that Facebook currently has a firm grip over the world of social media.

Data that has been gathered on social media has indicated that in order to gain success and influence within these spheres, the single most important element that you need to focus on is user engagement. The average person using social media will spend a grand total of thirty six hours dedicated to their social media usage every month. Focusing as much of this one oneself is the key to success.

Entities that have invested money into their social media profiles such as businesses and brands have recognized the importance of user engagement. They have taken this as a new way to expand their customer base by implementing marketing strategies through social media. Social media marketing is now one of the most important and useful ways to market the products and services your brand is offering. People working in these fields are highly paid, and the need for academic qualifications has decreased. This has led to a shift in the job market, one that has made it possible for people to choose an entirely new career path.

Social media has now turned into a battleground of sorts. It is a place where various brands and companies vie for the attention of potential customers. Building an online presence has become more crucial than ever in the quest for long term stability. Social media profiles have thus become one of the best places to optimize customer service. They allow customers to connect with you quickly and easily. In a world where instant gratification is quickly becoming the norm, customer service through social media was an inevitability.

What is Knowledge Management And Why Is It Important?

Even well before the modern era where information is exchanged rapidly, information was one of the most precious commodities a business could own. Managing your information well could greatly increase your chances of succeeding in the long term. Information, or knowledge, is basically a resource much like any other resource that a business might have on hand. This is basically what knowledge management is.

One of the best ways to implement knowledge management is by using a knowledge base software such as the one offered by Kayako. A knowledge base is essentially a vault where information can be stored. It is also a place where said information can be accessed quickly and easily should it ever be needed.

There are several advantages associated with implementing a knowledge base software. These include higher levels of efficiency and productivity in the workplace, smoother work processes as well as increased collaboration among your employees. You will also be able to speed the process of onboarding new employees since a knowledge base can get any new employee up to speed in no time.

It is important to note that the aforementioned advantages are essentially associated with internal knowledge bases. You also need to look into knowledge bases of the external variety. This is something that is more for your clients than for you. It includes guides that would help customers use your products and services, perhaps an FAQ for questions that you have found customers ask frequently about your products as well as other tidbits that would allow your customers to use your products and services with ease. Simply put, a knowledge base is essential to optimizing the customer experience. It also helps reduce the workload of your CSRs, since it would make it less likely that customers would phone in for the most minor of problems.

Knowledge bases both of the external and internal variety are commonplace in the world of business these days. The only problem is that the way companies work these days’ ends up holding the establishment of top quality knowledge bases back to some extent.

A knowledge base needs people on the ground relaying their experiences. No matter how much theory you use, an experienced employee is going to have information that a knowledge base might not. This means that the information that on the ground employee have is actually essential to the establishment of a top notch knowledge management software.

Hence, employees need to be given an incentive to share the knowledge that they gain. They don’t currently have that incentive because of the fact that the average corporate culture does not treat employees very well. Employees also often don’t communicate or collaborate with one another. A knowledge base is an excellent way to ensure that that happens because of the fact that it would simplify the process by an enormous amount.

What’s Your Klout Score?

Klout gives users of Facebook, Twitter and other social networks a score based on their online influence. WSJ’s Andy Jordan looks at how the score is calculated, what it means for getting freebies, and why the score is so valuable to advertisers.