Established ten years ago, website and app Klout has been telling a prophecy of sorts regarding the way people are going to view their social media profiles. A decade ago things were not as saturated in the world of social media, we were yet to enter its golden age where people’s genuine influence on social media platforms would translate to actual real world consequences. We are smack dab in the middle of this age now, though, which means that Klout is more relevant than ever.
You might be asking the question: what exactly is Klout? Well, Klout is basically an app that can tell you how influential you are. It doesn’t just guess either, it takes legitimate data, analyzes it and then uses it to paint an objective picture of the amount of influence you possess over the various social media platforms you are active on.
This kind of information can be very important. Social media influence is a great way to earn money, but there is often no way for you to prove that your influence is legitimate. Klout is perhaps the first way to objectively prove it so to speak. It is a grading system that gives you a score based on the social media profiles that it has analyzed. This score will be a number between one and a hundred, with a higher score indicating more social “Klout” as it were.
A True Measure of Social Media Influence
One thing that should be kept in mind is that influence is not the same as being active. Some users have been shocked to find that in spite of their active use of a particular social media platform, the Klout score they ended up getting was far lower than what they expected. This is because of the fact that Klout grades you based on a lot of factors, and being active is perhaps the most minor of them. Having a high follower count also might not help, and if you have a lot of followers that don’t engage with you this could actually end up lowering your score.
This is actually pretty cool because of the fact that it would give people that have bought followers lower Klout scores, which is of course as it should be. It also means that people that follow others just to get a follow back will get a similarly low Klout score.
Basically, Klout uses true, objective analytics to calculate the score that it will give to each individual user. You need to be sharing content actively and also have people engaging with that content. The more people that retweet you, the better. People replying to your tweets is even better because that requires a fair amount of commitment, it shows that there are people out there that take you seriously. This also goes for Facebook of course. Likes, comments and shares will all boost your Klout score. Basically, having a small following that interacts with you a lot is always going to give you a higher Klout score than a huge following that barely interacts with any of the content you share.
You would be surprised at just how tough it is to get a high Klout score too. If you have a score of forty, you might think that you barely have any Klout at all. However, the truth of the matter is that a Klout score of forty is actually the average score that people tend to get. A score of fifty plus means that you have enormous influence of social media, and can actually be used to objectively display your mastery over the following you have gained so far. Indeed, if you have a Klout score of over sixty you might as well be someone like Beyoncé or Taylor Swift, because you are in the top five percent range for Klout scores among social media users. It’s only if your score is lower than forty that you would be considered truly uninfluential.
What Leads to a Low Klout Score?
If you have a Klout score that is lower than what you prefer, there is no reason to worry. There are actually a few simple things you can do to boost your Klout score right off the bat. One major reason why you might have a low Klout score is because of the fact that your social media accounts are not connected to one another. This makes it seem like you don’t have much of a following because Klout takes into account your following across all of your disparate social media profiles.
Another possible reason that you might have a low Klout score is because of the fact that you are not connected to the right communities. It doesn’t matter what you have accomplished or what your real world influence is, the world of social media requires you to be connected to the right communities. Basically, your following is going to count for a lot more if it is connected to a number of different communities.
If you make yourself an influencer within these communities you will have a whole group of people that are hanging on to the things you say. These are meaningful followings that are a cut above follow backs and the like. Hence, if you want to boost your Klout score one of the first things that you are going to have to do is either connect yourself to the right kinds of communities or try to build a community of your own. This is better because of the fact that it will give you a following of people that were interested in what you are saying rather than the fact that you followed them or something similar. This also goes for people who have a following because of their associations rather than what they are saying.
There is also the fact that you might not have a very good Klout score because nothing you say is all that interesting. This might not be a very fun idea for you to contend with, but the truth is the truth. And it is a mistake that we all end up making every now and again. For example, if your account is mainly for promotion of products you sell but that’s all you ever post or tweet about, eventually your rate of interactions will drop. You will have to mix things up once in a while. Also, you will have to talk to the people that are following you, and that means talking about more than business.
How to Boost Your Klout Score
The first thing that you need to understand is that a Klout score is not an average of your social influence across a variety of platforms. Instead, it is a cumulative score. This means that even if your Facebook page has fewer followers than your Twitter account, you should connect it to your network anyway. No matter how big the difference is, it will always boost your score by a fair amount.
Now if we are talking about active ways to make your Klout score higher than it currently is, there is nothing better for this type of problem than creating the right kind of content. Create content that the community you are involved in will enjoy, content that they are going to want to respond to. Great content will always spur your followers on and make them want to engage with you at least to some extent.
You should also keep asking your followers questions. A lot of people tend to use social media to make statements. Statements are often final, so there is very little that your followers can say sometimes when you make them. One thing that you should definitely avoid doing is using blackhat techniques that try to trick the system into thinking that you are getting more engagement than you actually are.
It is important that you try and stay abreast of things like current affairs and the like. This will allow you to have pertinent things to post as well. People are going to be more likely to comment or reply to something if it is happening around them. Try to be wary of being too opinionated, though. If you are too opinionated this could end up alienating a large portion of your followers that do not share these opinions.
However, some people have indeed found a fair amount of success with sharing their opinions in an unapologetic manner on social media. It might even make you seem a little more genuine, which is definitely something that would end up helping your Klout score. The first thing you should do, however, is figure out what your Klout score actually is. This will tell you what exactly needs to be done. After all, you might just have an okay Klout score and you obviously don’t want to fix something that’s not broken. Take the first step and then see what steps you have to take to get to where you need to go.