“How much clout do you have through your social media presence? Terry Brock and Gina Carr score big when it comes to showing you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout Score rise to the top.”
~Harvey Mackay
New York Times #1 best-selling
author of Swim With The Sharks
Without Being Eaten Alive
“Everyone wants more impact, influence, branding, and recognition. On the Internet it’s known as Klout. For many, Klout scores have remained a mystery, UNTIL NOW. Terry Brock and Gina Carr have written the benchmark book, “Klout Matters,” and reveal the importance, the relevance, and the secrets behind this Internet imperative. As a Klout thought leader myself, I recommend that you buy this book, and implement the ideas and strategies, so that you go from Klout to significance.”
~Jeffrey Gitomer
New York Times Best Selling Author of
The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling
Somewhere in cyberspace a god looked down on this busy world to decide who should explain yet another mystifying social media innovation. With the unerring wisdom of a god, Gina Carr and Terry Brock were chosen to explain the simple, unvarnished facts about Klout to make it work for us! They’ve done that and then some! Read the book, understand Klout and go for it… it’s easy now.
~Winston Marsh
International Business Authority
“You will never be a big deal online until you understand Klout. And you can’t really understand Klout until you read this book. I didn’t get it before. I do now. Thanks Terry and Gina for making it understandable!”
~Larry Winget
New York Times bestselling author,
Grow A Pair: How to stop being a victim and take back your life, your business and your sanity!
“I’ve had my doubts about systems that create “arbitrary” social media scores. What if someone has tremendous influence in the “offline” world yet isn’t that active on social sites? Well, the truth is we now live in an age of influence marketing and, in order for your business to really thrive, it’s critical to be strategically active on all the major social sites. In Klout Matters, Gina and Terry walk you through the exact steps needed to build a sizable platform, leverage key relationships, and create real influence for greater success. This book is a must read for anyone striving to become a respected thought leader.”
~Mari Smith
Forbes’ Top Ten Social Media Power Influencer 2011-2013+, Speaker,
Author of The New Relationship Marketing
and Facebook Marketing: An Hour A Day
“I’m one of the biggest Klout skeptics out there. I’m on record several times saying mean things about them. Carr and Brock give me some thoughts in this book that might have me at least take a second look. This isn’t to be overlooked.”
~Chris Brogan
President, Human Business Works
New York Times best-selling author
“An absolute must read if you are serious about being credible and relevant in overly saturated marketplace. Klout Matters will help you outmaneuver your competition and gain serious social media altitude.”
~Rob “Waldo” Waldman
author of the New York Times and Wall Street Journal bestseller Never Fly Solo
“Carr and Brock pull back the curtain. They make your Klout score as easy to understand as your FICO and BMI scores. Executives, entrepreneurs, speakers, authors, marketers, and other thought leaders who want to connect with customers will be fascinated with this newest objective tool to measure influence.”
~Dianna Booher
Author of Creating Personal Presence and Communicate With Confidence
“If you want real clout – online Klout with a ‘K’ – this is the book to read.”
~Randy Gage
Author of the New York Times bestseller,
“Risky Is the New Safe”
“Staying ahead of the curve in business is important. To be most efficient, we have to know how we compare to measure what we do that works or not. Klout is about understanding how we connect and reach our networks, and this book is the roadmap to do that. Knowing your Klout score and how it is measured helps businesses assess their marketing, community outreach, and influence. Anyone serious about business in today’s market needs to measure their social media effectiveness. This book shows you how.”
~Mary C. Kelly, PhD
Commander, USN (ret)
Author, 15 Ways to Grow
Your Business in Every Economy
“How does one measure their social influence? In an overwhelming sea of social sites offering countless opportunities to engage, network and relate, Klout has become an important part of my daily social interactions. In this book, Terry and Gina give you both philosophical and practical strategies for using Klout to its fullest. As you authentically follow their advice, you should see your Klout increase!”
~Joel Comm,
International Speaker and New York Times Best-Selling Author of Twitter Power
“Social media has given everyone a voice, and while that should be a positive thing, it’s unintentionally created an endless sea of noise and clutter. In Klout Matters, Brock and Carr unveil the science behind social media and demonstrate how, when it’s used effectively, it can become a force for the expansion of ideas and a tool for positive change. Klout Matters is a must-read for anyone who wants to exponentially leverage their influence and build a legion of loyal fans and positive cyber relationships.”
~Eric Chester
Award Winning Speaker and Author
of Employing Generation Why
and Reviving Work Ethic
“In this terrific and informative book, we learn from two of today’s most savvy social-media authorities that – when it comes right down to it – it’s still about the relationship. Fortunately, they do a magnificent job in teaching us how to utilize the various Social Media in order to match high-tech with high-touch. And, how to tap into the power of KLOUT while doing it. Congratulations, Terry and Gina!”
~Bob Burg
coauthor of The Go-Giver and
author of Adversaries into Allies
“In “Klout Matters”, Gina Carr and Terry Brock have written what will become the premier resource for understanding Klout and the power of online influence in today’s digital world. They delve into what Klout is, why it is important, how to get it and use it to your advantage.
“Klout Matters” will help you understand the role of influence in online relationships, building communities, marketing on social media and much more. This book is a definite “MUST READ”. It is a book that you will find yourself returning to often and one that you will recommend frequently to others who wish to understand the what Klout is and how it can impact business.
~Kim Garst
CEO of Boom! Social, Author, Speaker
Forbest Top 50 Social Media Influencer 2012
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