Got Klout?: The meaning behind your social media numbers | Allvoices

By Gina Carr | October 30, 2013

Posted first on Allvoices

“I want 1,000 Facebook fans by December.”

This is what a potential client said to me a few weeks ago when I was exploring the possibility of a contract there. This statement immediately signaled to me that this company and its founder had no clue about social media. A raw number of fans is completely meaningless. What matters is the information behind the numbers. What matters is engagement because ultimately engagement drives success in every sense of a business, from awareness to sales to partnerships to talent recruitment. Read the rest of this entry »

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How to Improve Your Klout Score — and Why You Should Bother | Mashable

By Gina Carr | October 30, 2013

businessnewsdaily-77f5f2af9fPosted first on Mashable.com

You tweet, you post, you share, you comment and you like, but how much influence do you really have online? If you’re one of the 400 million social media users with a Klout score, that question shouldn’t be hard to answer. Read the rest of this entry »

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Klout Score Impacts Customer Service Experience

By Gina Carr | October 30, 2013

Why Your Klout Score Really Matters | Light Reading (via Light Reading)

SAN JOSE — Digital Disruption — Every once in awhile I delete an email from Klout proclaiming my Klout score went up or that I got a new “moment,” but I’ve realized at Digital Disruption this week that there may be more tangible reasons I should care…


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Klout and How It Helps You in Business

By Terry Brock | October 30, 2013

Social Media can be very confusing. It seems they have another new shiny object that you just have to get almost every day. But how can you do that when you don’t have much time?

Watch these 2 short, (less than 50 seconds each) entertaining videos and you’ll discover a tool that is helping millions of people to manage their time better. The tool is called Klout. You might have heard about this elsewhere as it is a social media tool for measuring influence.

Klout Matters, Terry Brock and Gina CarrGina Carr and I have written a book entitled Klout Matters: How to Engage Customers, Build Your Digital Influence— and Raise Your Klout Score For Success!  This book talks about how you can use social media effectively to engage with customers better, generate more business, and by doing that, also increase your Klout Score.

Here are 2 quick videos that help you bring it to light. Both videos are less than 50 seconds each, so you can grab the essence of this important concept really fast. I thought you would enjoy a couple of very short videos talking about how you can save time in social media! 🙂

Let me know what you think. What are you doing to save time while using social media – and still be involved in the process? Others would like to know your secrets and time-saving ideas.

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First posted at www.TerryBrock.com.

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What does Klout Count when they Compute Your Klout Score?

By Gina Carr | October 25, 2013

People often ask me:  “Gina, what does Klout count when they compute my Klout score?”

Great question.  I help a lot of clients with this issue when I work with them to improve their Klout

scores and social scores.

Here are the networks that Klout actually counts at this time when computing your Klout score.

Twitter – RT’s and replies to you count more than simple broadcast tweets from you.

Facebook – Your Personal Profile counts but not your Facebook Page and not groups.

******** Update:  As of July 2011, Klout DOES count your Facebook Page OR your Personal Profile, not both.

Linkedin – posts and public group activity counts.  Linkedin counts but not as much as the others.

Google+ – Public posts count – comments, reshares, +1

Foursquare –  Todo’s and Tips – Done

The exact formula is unknown as their algorithm is proprietary.

Although Klout allows you to connect other social networks, they aren’t tabulated as part of the score yet.

 

First posted at ginacarr.com

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