The Klout Matters European Tour 2014 – UK, Ireland, Holland, Germany

By Gina Carr | May 14, 2014

Klout Matters European Tour 2014

We are excited to announce several public events where we will be sharing powerful strategies for thought leaders to improve their influence through digital marketing.

PSA Thames Valley May meeting with Terry Brock, Gina Carr…15th May 2014

PSA London Region Speakers Meeting 17th May 2014

The Professional Speaking Association UKI Dublin 24th May 2014…

PSA Holland Klout: Terry Brock en Gina Carr | 31st May 2014 – Sprekers zijn verenigd in de vereniging voor elke spreker met (internationale) ambitie: PSA Holland

GSA Convention, Bonn – GSA German Speakers Association 11 to 13 September 2014


In addition to these public events, Gina and Terry are speaking and consulting with several businesses for private events.  There are still a few slots available for full or half-day consulting.  If you’d like to bring Terry and Gina into your business to dramatically increase your business results, please email Terry at or Gina at

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#NewKlout debuts! WebProNews has it covered with Joe Fernandez

By Gina Carr | February 8, 2014

There is a lot of buzz going on about #NewKlout, Klout’s major revamp that provides the opportunity to share content that has been selected specifically for you.

In this article, Chris Crum explains the new service as shared by Klout CEO and co-founder Joe Fernandez.

Klout CEO Explains How The New Klout Is Its First Product To Help Users

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Big Data – One Person At A Time. “Klout Matters” by Terry Brock – 11-30-2013

By Marcus Yong | February 7, 2014


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Reality Check with Craig Price

By Marcus Yong | February 7, 2014


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Klout Matters Review in Small Business Trends: “Klout Matters” Shows How To Improve Your Social Media Influence

By Gina Carr | December 22, 2013

Thanks, Pierre DeBois, for your insightful article about our book!  Really enjoyed your Klout Matters review.  Was also happy to learn that Pierre is a fellow Georgia Tech alum.  Go Jackets!

Insightful Klout Matters Review by Pierre DeBoisUseful Klout Matters Review in Small Business Trends

Read the rest of this entry »

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Join us for the first ever Klout-A-Thon featuring Mari Smith, Kim Garst, Joel Comm and many more social media superstars

By Gina Carr | November 20, 2013

Join us for the First Ever
Featuring Social Media Experts
Mari Smith, Joel Comm, Kim Garst,
Viveka von Rosen and others!

To get all the details, including the schedule and the recordings, please enter your name and email below.

November 22, 12 – 3 pm ET

What is working in social media? What is not? What does it mean to be influential today in our always on, always connected world?

Join today’s top influencers for the first ever Klout-a-Thon which will feature 8 social media and marketing gurus who will share their insights, secrets, and tips.

Our guests will include Mari Smith, Joel Comm, Kim Garst, Viveka von Rosen, Jeff Korhan, and Alan Stevens – all amazing social media stars who will share their brilliance with you!

Can’t make the live event? That’s okay. It will be recorded. You can get the links to the recording by registering for the event.

And, we will be raising money for Green Pets America, a rescue organization that has been saving dogs, cats, puppies, and kittens for years.


Gina Carr and Terry Brock
Your Hosts

November 22, 12 – 3 pm ET


Mari Smith

Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. A passionate believer in the power of social business, Mari is a top online marketing expert with her innovative strategies that accelerate profits through the use of social media. Dubbed by Fast Company as “the pied piper of the online world,” Mari Smith’s international social media consultancy and training agency works with organizations and entrepreneurs around the globe. Mari is also author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Joel Comm

Joel Comm is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel’s current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995.

Kim Garst

Kim Garst is a serial entrepreneur who has built several hugely successful online businesses. Kim is the Co-Founder and CEO of Boom! Social, a corporate branding and social media consulting firm that services over 32,000 subscribers and 100+ clients. She was recently named by Forbes as one of the Top 50 Social Media Influencers in 2012 and 2013. She was also named Forbes Top 20 Social Media Woman Influencer in 2013. Her impressive track record and talent for teaching has just earned her a coveted spot on the Social Media Examiner’s Top 10 Social Media Blogs of 2013.

Viveka von Rosen

Viveka von Rosen, otherwise known the LinkedIn Expert, is the author of”LinkedIn Marketing: An Hour a Day” by John Wiley and Sons Publishing House, author of the popular LinkedIn blog;, creator of the popular #LinkedInChat on Twitter and co-moderator of LinkedStrategies (the largest LinkedIn Strategies group on LinkedIn. She has been named by Social Media Today as one of the Top 10 Women Who Rock Social Media and by Forbes as a Top Twenty Most Influential Women in Social Media and Top Fifty Most Influential People in Social Media.

Jeff Korhan

Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business (Wiley 2013), a social media for business bestseller. Korhan is a former Fortune 50 Sales and Marketing Executive and two-time Small Business of the Year owner.

As a marketing speaker, trainer and coach, he helps mainstream businesses adapt their traditional growth practices to a digital world. Jeff is a syndicated publisher and regular content contributor to leading business publications. His own New Media and Small Business Marketing site ranks among the Top 100 Small Business blogs in the world.

Alan Stevens

Alan Stevens is an expert on building and protecting your reputation. He is also an international speaker, author, MC and media commentator. His clients include high-profile individuals and companies such as Virgin, BP, The Dorchester, Sony Ericsson, BMW and Mumm Champagne. He has made over 2000 radio and TV appearances and been quoted extensively in newspapers around the world.

His latest book, “The Exceptional Speaker”, co-authored with Paul du Toit, is about how to deliver sensational speeches. He is Past President of the Global Speakers Federation. Alan was listed in the Independent newspaper as one of “The Top Ten Media Experts in the UK.”

Your hosts, co-authors of the best selling Klout Matters: How to Engage Customers, Boost Your Digital Influence, and Raise Your Klout Score for Success, a McGraw-Hill publication.

Gina Carr

Gina Carr is an Author, Speaker and Marketing Consultant who works with business leaders to leverage social media for more profits, influence, and success. Gina has an MBA from the Harvard Business School and an engineering degree from the Georgia Tech. Gina is known as “The Tribe Builder” because she helps passionate people build powerful tribes of raving fans. As the Dean of the Social Buzz University, Gina hosts world-class business trainers every week at

Terry Brock

Terry Brock is a globally connected leading authority who works with organizations that want to leverage technology and deploy social media tools for more customer engagement, productivity, and increased profitability. Terry is the former chief enterprise blogger for Skype and former editor-in-chief for AT&T’s Networking Exchange blog (over 100 authors). He is a Hall-of-Fame Keynote Speaker known for presenting in a fun, engaging style that delights audiences as they learn practical ways to implement social media principles like Klout with Twitter, Facebook, Linkedin, and other Networks.

Please enter your name and email below:


A percentage of the sales of all books on November 22 will go to Green Pets America. GPA has been working to end the euthanasia of adoptable dogs, cats, puppies, and kittens for many years. Based in Atlanta, Georgia, GPA re-homes shelter pets, educates the public on issues of animal welfare, teaches owners how to care for and train their pets, and creates community celebration events to bring pets and pet lovers together.




Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE

Strong influence translates to more business–and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assets today. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you’re recognized as an expert in your industry.

In Klout Matters, two of today’s top social media gurus show you how to raise your Klout score and use it to your advantage. Klout Matters offers simple strategies you can begin using right away. It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business.

“Terry Brock and Gina Carr show you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout score rise to the top.” Harvey Mackay, #1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive

“Everyone wants more impact, influence, and recognition. Buy this book and implement the ideas and strategies, so that you go from Klout to significance.” Jeffrey Gitomer, New York Times bestselling author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling

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How Klout Matters Today And What You Can Do

By Terry Brock | November 1, 2013

Klout-fanTerry Brock talks with Carol Dodsley about Klout and what really matters with it. In this Google+ Hangout Carol did with Terry you’ll learn about how jobs are being decided based on Klout. You’ll also want to pay particular attention to what we discuss about perks. These are benefits you can get that are significant and awarded to those with high Klout Scores.

This is a jam-packed interview that will help you learn about what Klout can do in some serious, practical ways. Learn how select Klout members received the use of a Chevy Volt for a long weekend, how American Airlines has given a free day in their prestigious Admiral’s Club (even if you’re not flying American Airlines) and more.

Of particular importance, discover how one of Terry’s friends was able to get an $800 airline fee waived and get an upgrade to the front of the plane — because of Klout. This stuff is serious and you want to know about it.

Enjoy this video that can help you in some very practical ways. We look forward to getting your comments.

All the best,

Terry Brock, MBA, CSP, CPAE
Connect with me on Social Media
Twitter – @TerryBrock,
Facebook –
LinkedIn –
Business-Building Videos-






First posted at

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Is Klout a Threat to Democracy?

By Gina Carr | November 1, 2013

Klout-fanFirst posted at

A recent article by Lauren Fisher, the founder of digital marketing agency Simply Zesty, caught my attention.  Since I am a big fan of the social scoring company Klout, I was intrigued by the title:  “Klout & The Threat To Democracy.”

This article was written in response to a recent promotion by American Airlines in which the carrier partnered with Klout to provide a special one day VIP pass to its network of premium lounges all around the world.  This “Klout Perk” was offered to individuals with Klout Scores over 55.

Though well written and insightful, I think that two of Ms. Fisher’s fundamental premises are flawed.  In her article, she suggests that:

1. People with a high Klout score “have a constant access to technology that will enable you to undertake activities that contribute to this score.”

2. “We have a growing gap between those people that get to use technology and the internet frequently – and know how to use it to their advantage – and those that don’t.”

I don’t know how things work in the UK where Ms. Fisher is based, but in the US, access to technologies like Twitter and Facebook – the primary basis for the Klout Score – is FREE! Anyone with access to a smartphone has access to these tools – anytime, anywhere.

If someone doesn’t have a smartphone, we even have a thing called libraries where people can use the internet absolutely free!  Of course, that means they might miss a couple of episodes of American Idol or Days of Our Lives!

According to a recent article in Latinos Post: “The Pew Internet and American Life Project released a study on Wednesday confirming what seemed to be an inevitability in modern American life: more Americans own smartphones than those who don’t. Of those surveyed, about 56 percent overall could be classified as smartphone owners, and when the study was broken down into demographics, Hispanics helped lead the trend with 60 percent smartphone ownership, though accounting for the margin of error puts both statistics on par with each other.”

The last time I was in London, I was surprised at how many teens were glued to their smartphones using Facebook.

Thus, the truth is that even the “underprivileged” can easily have a high Klout Score. In fact, Klout is a great leveling tool which is a great enhancement to Democracy.  In reality, people who have no CLOUT can have a lot of KLOUT.

For the first time in history, FREE tools like blogging, Facebook, and Twitter make it possible for people with NO resources, NO education, and NO special access to reach the world – sharing their talents & message. This can catapult a person into celebrity-hood (ala Justin Bieber) or even get them elected to a high political office.

Much like a bathroom scale is to someone wanting to lose weight, Klout is simply a tool for measuring social media effectiveness. I find it extremely helpful to gauge my social media efforts and those of my clients.

[Tweet “”Klout is simply a tool for measuring social media effectiveness.” via @GinaCarr #KloutMatters”]

Further, as a marketing consultant, I find it to be an incredibly helpful tool for identifying people who might be interested in my clients’ products and services. Though not a client of mine, the Chevrolet Volt Klout Perk campaign is a great example of how a company can filter through a noise world – using a tool like Klout – to find people who are likely to be great product advocates.

In this campaign, Chevrolet was able to offer a free trial of the new Chevy Volt. Because of Klout, they were able to identify people who were:

1. influential online (that is, they had an audience that listened to them),

2. were environmentally conscious, and

3. were especially interested in cars.

This ability to filter the citizens of the world is an enormous advantage to a company. It also provides a gateway to people who would never have had such opportunities in the past.

[Tweet “”This ability to filter the citizens of the world is an enormous advantage” via @GinaCarr #KloutMatters”]

When big companies like Sony, Disney, Nike, & Microsoft pay attention to Klout, I pay attention too. In fact, according to Klout’s blog, they have “delivered one million Perks to Klout users from over 400 brands.

Although I have never worked for Klout, I have studied the company, social scoring, and influence marketing extensively. I have co-authored a book on the subject for McGraw-Hill (Klout Matters:  How to Engage Customers, Build Digital Influence, and…Raise Your Klout Score, to be released Fall 2013) and I consult with people who want to improve their ability to engage their customers, enhance their digital image, and…(in the process) raise their Klout Score.

I hope that people will dig into the benefits of this field of social scoring and influence marketing.  Klout is not the only social scoring company.  Other companies pioneering this field include Kred, Appinions, and PeerIndex.

In a noisy world, people need tools to filter out what is important. Tools like Klout and Kred help do that. This is just the beginning of a social scoring movement that will indeed “democratize” the world by creating powerful citizen influencers.

If you like talking about Klout, I invite you to join my private Facebook Group that is dedicated solely to that.  Just click here and ask to join.  It is a great place to ask questions about Klout, share advice, and learn about social scoring.


Copyright 2013 Gina Carr International  (be sure to include the word, the year, and your company)

WANT TO USE THIS ARTICLE IN YOUR PRINTED PUBLICATION, E-ZINE OR WEB SITE? To republish this article, please include the following:

Posted by Gina Carr. Dean of the Social Buzz University and co-author of the forthcoming Klout Matters: How to Engage Customers, Boost Your Digital Influence and Raise Your Klout Score for Success (published by McGraw-Hill, Fall 2013). Gina is a popular social media marketing speaker at events, trade shows, and corporations around the world.  Find out more about how Gina can help you build your online reputation at


Related Articles & Links:

Klout and the Threat to Democracy

Hispanic Smartphone Ownership Higher Than The National Average

1 Million Perks

Chevy Volt – Klout Recap

Klout Matters:  How to Engage Customers, Build Digital Influence, and…Raise Your Klout Score

Klout Perks Takes NYC Influencers to Microsoft’s Windows8 Microtropolis

Gina’s Facebook Group Focused on Klout


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Using Klout To Build Your Business

By Terry Brock | November 1, 2013

Social media can be a jungle out there! With all of the platforms that you need to know about, and all the constant changes, it becomes very difficult to know what to do and how to do it.

KloutMattersThat’s where Klout comes in. Klout acts as a guide to help you know what to do in the ever-confusing world of social media. I often like to describe it as a scenario where you’re in a tiny little rowboat out at sea on a dark and stormy night.It can be scary with the winds whipping around you and water splashing into your rowboat.You don’t know how you’re going to survive.

Klout serves as the lighthouse that you can see in the distance.Even in the midst of the turbulence, if you aim for that lighthouse, you know you’re going to be on the right track.

Recently I had the wonderful opportunity to talk with Tye Maner about Klout and what it means for business. Tye is a wonderfully successful salesman who knows how to get to the heart of the matter.The conversation that we had brought out a lot of hidden secrets related to Klout that you can use.

Enjoy this conversation about Klout and business and how the world has changed.You don’t want to be left behind as the world changes and social media becomes more important.

Knowing what to do in social media is imperative. In this conversation I share some valuable ideas on how you can use Klout to boost your business, engage with customers more, build your digital influence – and raise your Klout Score!

As always, I look forward to hearing from you. Please leave your comments below and send me a tweet on Twitter. Thank you for your participation.

Terry Brock, MBA, CSP, CPAE
Connect with me on Social Media
Twitter – @TerryBrock,
Facebook –
LinkedIn –
Watch my videos –

First posted at

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10 Steps To Maximize Clout In Your Business Today | Forbes

By Gina Carr | October 30, 2013

Posted first on Forbes

gina-carr-terry-brock-300x221Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Too many entrepreneur “wannabes” never get past the idea stage, or strike out randomly in many directions, hoping that their passion will convince people to follow them and make their business grow. Read the rest of this entry »

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